Privacy Policy

Effective as of 1 November 2025

1. Introduction

This Privacy Policy explains how MapleTech Pte. Ltd. (“MapleTech”, “we”, “us”, “our”) collects, uses, discloses, and protects your personal data when you use https://www.articulate.com.sg, our WhatsApp-based AI services, or any related applications (collectively, the “Services”).

We comply with the Personal Data Protection Act 2012 (Singapore) (“PDPA”).

By using our Services, you consent to the practices described in this Policy.

2. What Personal Data We Collect

We may collect the following categories of data:

2.1 Data You Provide

Name
Email address
Mobile number / WhatsApp number
Account information
Composition or situational writing uploads
Science open-ended question responses
Images, PDFs, and media submitted for grading
Student identifiers (e.g., class register number, school class)
Teacher/school identifiers (when using school accounts)

2.2 Data About Children Under 13

We may collect:

Name
Class or class register number
School affiliation
Uploaded answers and writing pieces

Only for educational purposes.

Parental or school-based consent is required (see Section 8).

2.3 Automatically Collected Data

IP address
Device information
Browser type
Usage patterns (e.g., number of uploads)
Interaction logs with our WhatsApp API

2.4 Data from Third Parties

Payment-related data from WooCommerce or Stripe
Login/verification data (if applicable)
Messaging metadata from WhatsApp Cloud API

3. How We Use Your Personal Data

We use your personal data for:

3.1 Core Service Functions

Automated grading
Generating reports
Providing AI-based feedback
Tracking progress and analytics
Improving model accuracy and performance

3.2 Account & Subscription Management

Creating and managing user accounts
Processing payments and subscriptions
Enforcing Fair Use policies
Sending administrative notifications

3.3 Service Improvements

Training, debugging, and refining AI systems
Quality assurance and safety checks

3.4 Legal & Compliance

Meeting PDPA obligations
Preventing fraud, abuse, or misuse
Responding to lawful requests by authorities

4. Disclosure of Personal Data

We may disclose your data to:

Cloud infrastructure providers (Azure, Heroku)
AI model service providers (OpenAI, Azure AI)
Payment processors (Stripe, WooCommerce)
WhatsApp Cloud API (Meta)
Tuition centres or schools (if part of a school subscription)
Contractors under strict confidentiality agreements

We never sell personal data.

5. Data Retention

We retain data only as long as necessary:

Student submissions: for grading and history
Reports: until deleted by user or school
Account data: while account remains active
Logs: per compliance requirements (typically 30–90 days)

Upon request, we will delete personal data in accordance with PDPA.

6. Protection of Personal Data

We use reasonable security measures including:

Encrypted data storage (Azure Blob)
HTTPS everywhere
Access controls and audit logs
Automated monitoring
Limited staff access

7. Access, Correction & Withdrawal of Consent

Under PDPA, you may request:

Access to your data
Correction of inaccurate data
Withdrawal of consent
Deletion of data

Email contact@articulate.com.sg for requests.

8. Children’s Data & Parental Consent

If a user is under 13:

A parent/guardian must consent
Teachers or schools may obtain consent on behalf of parents
We use children’s data only for educational purposes
Parents may request deletion at any time

9. International Transfers

Data may be stored or processed outside Singapore (e.g., Azure global regions).
We ensure PDPA safeguards for cross-border transfers.

10. Updates to This Policy

We may update this Policy. Changes will be posted on the Site.
Continued use indicates acceptance.

11. Contact Us

MapleTech Pte. Ltd.
60 Paya Lebar Road, #06-28
Singapore 409051
Email: contact@articulate.com.sg